My research lends insight to socio-political attitudes and justice in contexts of inequality.
You can find preprints, materials and data at the link above.
My curriculum vitae (CV) is available here.
My research explores people’s sense of right and wrong in a social context. My findings reveal that morality, rather than being objective and decontextualized, arises from subjective motives related to social hierarchies (positions of power and status). Put simply, when people answer the question, “What is right?” they ask themselves, “Who should dominate?” Accordingly, I find that people’s orientations toward hierarchies guide: (1) how they judge the (im)morality of discrimination (e.g., Redford & Ratliff, 2015; 2016) and (2) their support for retributive responses to crime (Redford & Ratliff, 2017a; 2017b).
My research also explores socio-political attitudes, including how those attitudes contribute to identities and behaviors that support social justice.
Given a chance to donate to a charity, would you choose a feminist organization? My work shows that even if you already recognize women’s disadvantages, your decision might further be shaped by your thoughts about feminists, and your identity as “a feminist” or “not a feminist”. If you identify as a feminist, you are willing to take on the label “feminist”, join the social group “feminists”, and accept that you will be judged by the attributes – good or bad – associated with that group. In my research, I use the perceived goodness and badness of those attributes—attitudes—toward groups to predict people’s identities and relevant behaviors. This work reveals how identities and perceptions of group are embedded in, and have implications for, social change addressing group-based disadvantage, such as how willing people are to take on a feminist identity and engage in feminist behavior (e.g., Redford, Howell, Meijs, & Ratliff, 2016; Weis, Redford, Ratliff, & Zucker, 2017).
My colleagues and I have also investigated strategies for reducing implicit racial preferences (Lai, … Redford, … & Nosek, 2016), defensive responses to information about implicit attitudes (Howell, Redford, Pogge, & Ratliff, 2017), and sexism in voting preferences for Trump versus Clinton (Ratliff, Redford, Conway, & Smith, 2017).